PPC Management for Real Estate

Real Estate SEM and PPC Services


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Fast Real Estate PPC Leads

In the highly competitive real estate industry, standing out requires more than just having great properties and basic real estate marketing.

It demands a strategic approach to website development and digital marketing, so your listings are in front of the right audience at the right time.

Our PPC management and search engine optimization services are designed specifically for real estate professionals, including agents, investors, property developers, and property managers.

We leverage the power of real estate PPC with Pay-Per-Click advertising (PPC ads), such as Google Ads and Bing Ads, to boost your website traffic, generate high-quality leads, and drive measurable results.

Our digital marketing strategy informs the whole digital marketing process, ensuring that your campaigns are targeted across multiple touchpoints and utilize various social media platforms effectively.

Besides real estate PPC, we specialize in comprehensive real estate digital marketing strategy, creating tailored email marketing, social media marketing, and SEO solutions, and driving traffic to your real estate website, so you can generate leads and achieve growth.

Family standing in front of house with sold sign
Get to closing quicker with PPC ads

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Why Choose Infinity Curve for Real Estate PPC and Google Ads Management

Choosing the right partner for your Pay-Per-Click advertising campaigns can make all the difference. Here’s why real estate agents and others in the real estate industry trust us with their PPC ads:

  1. Industry Expertise: Our team consists of seasoned PPC lead generation specialists who understand the unique challenges and opportunities in the real estate industry. We tailor our strategies to meet the specific needs of real estate professionals. The PPC marketing strategy for an e-commerce store is very different than for a property developer.

  2. Proven Strategies: We employ data-driven strategies and advanced targeting techniques, including setting up and managing Google Ads (formerly Google AdWords) and Microsoft Ads accounts, to ensure your ads reach the most relevant audience.

  3. Comprehensive Services: From keyword research and campaign planning to ad creation and performance monitoring with Google Analytics, we handle every aspect of your Pay-Per-Click advertising campaigns.

  4. Transparent Reporting: We believe in transparency and provide detailed reports on campaign performance. You’ll have clear insights into how your ads are performing, what’s driving results, and where opportunities for improvement lie.

  5. Customized Solutions: We recognize that every real estate professional has unique goals and challenges. Our PPC services are customized to align with your specific business objectives, whether you aim to sell more properties, attract investors, or fill rental units.

By partnering with us, you can focus on what you do best—closing deals and growing your business—while we create PPC campaigns and handle the complexities of PPC ads for your real estate website.

Hiring a real estate PPC company ensures that your PPC campaign is managed by experts who specialize in conversion rate optimization for the real estate industry.

Let us help you achieve your marketing goals and take your online advertising and lead generation to new heights.

Laptop with Pay-Per-Click on search engine
Pay-Per-Click advertising

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The Power of PPC Advertising in Real Estate

Immediate Impact on Your Real Estate Business

In the fast-paced world of real estate, timing is everything.

PPC advertising provides an immediate boost to your online presence, ensuring that your listings and services are seen by potential clients exactly when they are searching for real estate solutions.

Here’s how PPC can deliver an immediate impact:

  1. Instant Visibility: Unlike traditional marketing methods or organic SEO, PPC ads appear at the top of search engine results pages (SERPs) as soon as your campaign goes live. This ensures that your properties are prominently displayed to a highly targeted audience right away.

  2. High Intent Traffic: Real estate PPC campaigns target users who are actively searching for real estate-related terms. This means that the traffic driven to your site is already interested in buying, selling, or investing in properties, making them more likely to convert into leads or clients.

  3. Quick Adjustments: PPC campaigns can be quickly adjusted to respond to market changes, seasonal trends, or new property listings. This flexibility allows you to stay ahead of competitors and maintain a dynamic online presence.

Targeted Reach for Real Estate Professionals

PPC advertising excels in its ability to reach specific audiences with precision, at various points of the buying cycle.

For real estate professionals, this means connecting with potential clients who are most likely to be interested in your offerings.

Our PPC strategies ensure that your search ads that are shown to the right people at the right time:

  1. Geographic Targeting: We use advanced geographic targeting to focus on specific locations where your potential clients are searching. Whether you’re targeting a particular neighborhood, city, or region, your ads will be seen by users in those areas.

  2. Demographic Targeting: PPC platforms allow for detailed demographic targeting, enabling you to reach users based on age, gender, income level, and other key factors. This ensures that your ads are relevant to the audience most likely to engage with your listings.

  3. Interest and Behavior Targeting: By analyzing user behavior and interests, we can target ads to users who have shown interest in real estate, property investment, or related topics. This targeted approach increases the likelihood of attracting qualified leads.

  4. Remarketing: Our PPC strategies include remarketing campaigns that target users who have previously visited your website or interacted with your ads. This keeps your brand top-of-mind and encourages potential clients to return and take action.

By leveraging the power of PPC advertising, real estate professionals can achieve unparalleled reach and engagement with their target audience.

Our expertise in crafting tailored campaigns ensures that your digital marketing and efforts are not only cost effective way but also efficient, delivering the best possible results for your business.

Graph showing various demographics
Demographic targeting

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Our PPC Advertising Strategy

Comprehensive Keyword Research

Effective PPC advertising starts with thorough keyword research.

Our team of experts conducts extensive market research, to identify the most relevant and high-performing keywords for your real estate business.

Here’s how we ensure your ads target the right target audience:

  1. Identifying High-Intent Keywords: We focus on keywords that potential clients use when they are ready to take action, such as “buy a home in [city]” or “luxury apartments for sale.” By targeting high-intent keywords, we attract users who are more likely to convert.

  2. Analyzing Competitors: We analyze the keywords your competitors are targeting to find gaps and opportunities. This helps us create a strategy that sets you apart and captures market share.

  3. Long-Tail Keywords: We include long-tail keywords that are more specific and less competitive. These keywords may have lower search volumes but often result in more conversions due to their specificity. Unlike search engine optimization, which focuses on organic traffic, PPC involves purchasing traffic to quickly gain visibility and drive conversions.

  4. Local Keywords: Real estate is inherently local, so we emphasize location-based keywords that ensure your ads are shown to users searching in specific areas. This local focus increases the relevance of your ads and improves click-through rates.

An example of keyword research for apartments for sale
Basic keyword research for “apartments for sale”

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Customized Campaign Planning

A successful real estate PPC campaign requires careful planning and customization to align with your business goals.

Our approach includes:

  1. Setting Clear Objectives: We work with you to define clear, measurable goals for your real estate PPC campaigns, whether it’s increasing lead generation, driving property inquiries, or enhancing brand awareness.

  2. Creating Ad Groups: We organize your campaigns into ad groups based on themes, property types, or target audiences. This structure allows us to create highly relevant ads and landing pages that resonate with specific segments of your market.

  3. Crafting Compelling Ad Copy: Our team develops engaging ad copy that highlights the unique features of your properties and services. We use strong calls-to-action to encourage clicks and conversions.

  4. Designing Optimized Landing Pages: We create landing pages that align with your ad copy and keywords, providing a seamless user experience. These pages are optimized for conversions, with clear calls-to-action and easy-to-navigate layouts.

  5. Implementing Advanced Targeting Options: We use advanced targeting options to ensure your ads reach the right audience. This includes geographic targeting, demographic targeting, and interest-based targeting to maximize relevance and engagement.

  6. Setting Bids and Budgets: We develop a bidding strategy that balances cost and competitiveness, ensuring your ads are placed effectively without overspending. We also set and monitor budgets to ensure your campaigns stay within financial limits while achieving maximum impact.

Team of people doing planning in a meeting
Planning a campaign

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Continuous Ad Optimization for Better Results

Our commitment to your success doesn’t end with launching your real estate PPC campaign.

We continuously monitor and optimize your ads to improve performance and achieve your marketing goals:

  1. Performance Monitoring: We track metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) to evaluate the effectiveness of your campaigns. This real-time data allows us to make informed adjustments.

  2. A/B Testing: We conduct A/B tests on different ad variations to determine which performs best. By comparing headlines, descriptions, and calls-to-action, we refine your ads to maximize engagement and conversions.

  3. Keyword Optimization: We regularly review and update your keyword list to ensure it remains relevant and effective. This includes adding new high-performing keywords and pausing underperforming ones.

  4. Adjusting Bids: Based on performance data, we adjust bids to ensure optimal ad placement while managing costs. This dynamic approach helps you stay competitive and maximize ROI.

  5. Reporting and Insights: We provide detailed reports that highlight campaign performance, including key metrics and actionable insights. These reports help you understand the impact of your campaigns and identify areas for improvement.

By implementing a comprehensive keyword strategy and customized campaign planning, combined with continuous search engine optimization, our PPC advertising strategy ensures that your real estate business achieves its marketing objectives and drives meaningful results through Google Ads and other PPC marketing platforms.

Man optimizing ads on a laptop
Ads optimization

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Advanced Targeting Techniques

Geographic and Demographic Targeting

Effective campaigns rely on precise targeting to reach the most relevant audience.

Our advanced targeting techniques ensure that your ads are seen by potential clients who are most likely to be interested in your real estate offerings.

Here’s how we achieve this:

  1. Geographic Targeting:

    • Localized Ads: We tailor your ads to specific geographic locations, ensuring they are relevant to users in those areas. Whether you’re targeting a city, neighborhood, or even a specific radius around a property, geographic targeting helps you connect with local prospects.

    • Regional Campaigns: For real estate professionals with properties in multiple regions, we create distinct campaigns for each area. This localized approach ensures that your messaging is relevant and resonates with the audience in each region.

  2. Demographic Targeting:

    • Age and Gender: By targeting specific age groups and genders, we ensure your ads reach the demographic most likely to be interested in your properties. For instance, luxury apartments might be more appealing to younger professionals, while larger homes might attract families.

    • Income Levels: Targeting users based on income levels helps promote properties that match their purchasing power. This ensures your ads are seen by those who can afford the listings you are advertising.

  3. Interest and Behavior Targeting:

    • Interest Categories: We target users based on their interests, such as “real estate investing,” “home buying,” or “luxury properties.” This allows us to reach users who have shown an interest in real estate topics, increasing the likelihood of engagement.

    • Behavioral Insights: By analyzing user behavior, such as past searches and online activities, we target ads to users who are actively looking for real estate opportunities. This behavioral targeting ensures that your ads reach a highly motivated audience.

Targeted locations screenshot
Geographic targeting

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Remarketing to Engage Potential Clients

Remarketing is a powerful strategy that allows you to reconnect with users who have previously visited your website or interacted with your ads.

Here’s how we use remarketing to keep your brand top-of-mind:

  1. Customized Remarketing Lists:

    • Website Visitors: We create remarketing lists of users who have visited your website but did not convert. These users have already shown interest in your properties or services, making them valuable targets for follow-up ads.

    • Ad Interactions: Users who have clicked on your ads but have not yet taken further action are added to remarketing lists. This allows us to re-engage them with tailored messages that encourage them to return and convert.

  2. Dynamic Remarketing Ads:

    • Personalized Ad Content: Dynamic remarketing ads are customized based on the user’s past interactions with your site. For example, if a user viewed a specific property, they will see ads featuring that property, making the ad highly relevant and personalized.

    • Product Recommendations: For real estate professionals with multiple listings, dynamic ads can recommend other similar properties to users based on their browsing behavior, increasing the chances of finding the right match.

  3. Strategic Ad Placement:

    • Cross-Platform Remarketing: We place your remarketing ads across various platforms, including Google Display Network, social media channels, and other partner sites. This ensures your brand stays visible to potential clients wherever they are online.

    • Frequency Capping: To avoid overwhelming users, we implement frequency capping to limit the number of times an ad is shown to the same user. This maintains a positive brand perception while keeping your ads effective.

Benefits of Advanced Targeting Techniques

By implementing advanced targeting techniques, we ensure that your Pay-Per-Click advertising campaigns are highly effective and efficient.

Here are the benefits you can expect:

  1. Higher Relevance: Targeted ads are more relevant to the audience, leading to higher engagement rates and better performance.

  2. Increased Conversions: Precise targeting ensures that your ads reach users who are more likely to convert, driving more leads and sales.

  3. Better ROI: By focusing on the most relevant audience, you maximize the impact of your advertising spend, resulting in a higher return on investment.

  4. Enhanced User Experience: Personalized and relevant ads provide a better experience for users, increasing the likelihood of positive interactions with your brand.

  5. Competitive Advantage: Advanced targeting helps you stay ahead of competitors by reaching potential clients more effectively and efficiently.

Whether you’re looking to sell properties, attract investors, or fill rental units, our targeted approach ensures that your ads reach the people who matter most to your real estate business.

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Campaign Monitoring and Analytics

Real-Time Performance Tracking

Effective ad management requires continuous monitoring to ensure that your campaigns are performing optimally.

Our team uses advanced tools and techniques to track your campaign’s performance in real-time.

Here’s how we keep your campaigns on track:

  1. Key Performance Indicators (KPIs):

    • Click-Through Rate (CTR): We monitor CTR to gauge the effectiveness of your ad copy and targeting. A high CTR indicates that your ads are compelling and relevant to the audience.

    • Conversion Rate: Tracking conversions helps us understand how well your ads are turning clicks into leads or clients.

    • Cost-Per-Click (CPC): Monitoring CPC ensures that you are getting the most value for your budget. We adjust bids and targeting to optimize CPC and maximize ROI.

    • Quality Score: Google Ads assigns a Quality Score based on the relevance and quality of your ads and landing pages.

  2. Ongoing Adjustments:

    • Bid Management: We continuously adjust bids based on performance data to ensure optimal ad placement and cost-efficiency.

    • Ad Copy Optimization: By analyzing performance data, we identify which ad copies are performing best and make necessary adjustments.

    • Keyword Management: We regularly review and update your keyword list to ensure it remains effective.

Detailed Reporting and Insights

Transparency is key to our PPC management services.

We provide detailed reports that give you a clear understanding of your campaign’s performance and offer actionable insights.

Here’s what our reporting includes:

  1. Comprehensive Reports:

    • Performance Summary: Our reports include a summary of key metrics such as impressions, clicks, CTR, conversions, and CPC.

    • Trend Analysis: We analyze performance trends over time to identify patterns and insights.

  2. Conversion Tracking:

    • Conversion Metrics: We track various conversion actions, such as form submissions, phone calls, and appointment bookings.

    • ROI Calculation: By tracking conversions and their value, we calculate the return on investment (ROI) for your campaigns.

  3. Actionable Insights:

    • Recommendations: Our reports include actionable recommendations for optimizing your campaigns. This might involve adjusting bids, refining ad copy, or targeting new keywords.

    • Strategic Insights: We provide insights into broader strategic opportunities, such as new market segments to target or emerging trends in the real estate industry.

Benefits of Comprehensive Campaign Monitoring and Analytics

Our approach to campaign monitoring and analytics ensures that your real estate PPC is always performing at its best.

Here are the benefits you can expect:

  1. Increased Efficiency: Real-time monitoring allows for quick adjustments, ensuring that your campaigns remain efficient and effective.

  2. Better Performance: Continuous optimization based on performance data leads to better ad placements, higher engagement, and more conversions.

  3. Informed Decisions: Detailed reporting and actionable insights empower you to make informed decisions about your PPC strategy.

  4. Transparency: Our comprehensive reports provide full visibility into your campaign’s performance, building trust and confidence in our services.

  5. Proactive Management: Regular proactive management ensure that your PPC campaigns are aligned with your business goals and adapt to changing market conditions.

By leveraging real-time performance tracking and detailed analytics, we ensure that your real estate PPC campaigns deliver consistent and measurable results.

Our proactive approach to campaign monitoring and optimization helps you achieve your marketing objectives and drive business growth in the competitive real estate market.

Cameras on a pole
Cameras monitoring campaigns

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Benefits of Partnering with Infinity Curve

Increased Leads and Conversions

One of the primary benefits of our ad management services is the significant increase in high-quality leads and conversions for your real estate business.

Here’s how we achieve this:

  1. Targeted Campaigns: By focusing on relevant keywords and demographics, we ensure that your ads reach potential clients who are actively searching for real estate services and properties.

  2. Optimized Ad Copy: Our team crafts compelling ad copy that resonates with your audience and encourages them to take action.

  3. Landing Page Optimization: We design and optimize landing pages to provide a seamless user experience, reducing bounce rates and increasing the likelihood of conversions.

  4. Continuous Improvement: Through ongoing monitoring and optimization, we continually refine your campaigns to improve performance.

Enhanced Online Visibility

Having a strong online advertising presence is crucial.

Our PPC management services help you achieve this by:

  1. Prominent Ad Placement: We use advanced bidding strategies to ensure your ads appear at the top of search engine results pages (SERPs). This prime placement increases visibility and attracts more clicks.

  2. Brand Awareness: Even if users don’t click on your ads, seeing your brand repeatedly in search results builds awareness and trust. This familiarity makes potential clients more likely to choose your services when they are ready to make a decision.

  3. Multi-Platform Reach: In addition to Google Ads, we utilize other PPC platforms like Bing Ads and social media advertising to expand your reach. This multi-platform approach ensures that your brand is visible to a wider audience.

  4. Remarketing Campaigns: Our remarketing strategies keep your brand top-of-mind for users who have previously visited your site. By reminding them of your offerings, we increase the chances of them returning and converting.

Cost-Effective Marketing Solutions

Our ad campaign management and web development services are designed to deliver maximum results while ensuring efficient use of your marketing budget.

Here’s how we provide cost-effective solutions:

  1. Budget Control: We set and manage your PPC budget to ensure optimal spending.

  2. ROI Focused: Our primary goal is to maximize your return on investment (ROI). By focusing on high-performing keywords, optimizing ad copy, and targeting the right audience, we ensure that your advertising spend delivers measurable results.

  3. Transparent Reporting: We provide detailed reports that show exactly where your budget is being spent and the results achieved.

  4. Efficient Bid Management: Our bid management strategies ensure that you get the most value for your money.

Proven Track Record and Expertise

Partnering with Infinity Curve means leveraging the experience and expertise of a team dedicated to your success.

Here’s what sets us apart:

  1. Experienced PPC Specialists: Our team consists of seasoned PPC professionals with extensive knowledge of the real estate market. We understand the unique challenges and opportunities in real estate advertising and tailor our strategies accordingly.

  2. Customized Campaigns: We don’t believe in one-size-fits-all solutions. Each campaign is customized to align with your specific business goals, whether you’re looking to sell properties, attract investors, or fill rental units.

  3. Proven Success: Our track record speaks for itself. We have helped numerous real estate professionals achieve their marketing objectives and grow their businesses through effective PPC management.

  4. Continuous Learning: The digital advertising landscape is constantly evolving. We stay updated on the latest trends, tools, and best practices to ensure that your campaigns are always at the cutting edge of PPC advertising.

By partnering with us, you gain a trusted ally in navigating the complexities of PPC advertising.

Our expertise, combined with our commitment to your success, ensures that your real estate business achieves its marketing goals and reaches new heights.

Whether you’re a real estate agent, investor, property developer, or manager, our tailored PPC management services deliver the results you need to thrive in a competitive market.

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Custom Solutions for Real Estate PPC Advertising

PPC for Real Estate Agents

Real estate agents face the challenge of standing out in a crowded market and attracting potential buyers and sellers.

Our PPC solutions are tailored to help agents achieve their specific goals:

  1. Listing Promotion: We create ads that showcase your latest property listings, using high-quality images and compelling descriptions.

  2. Brand Building: We design campaigns to enhance your local presence, establishing you as the go-to real estate expert in your area.

  3. Lead Generation: Our ads include strong calls-to-action that encourage users to contact you, schedule viewings, or request more information.

PPC for Real Estate Investors

Real estate investors need to find lucrative opportunities and connect with motivated sellers and other investors.

Our PPC solutions cater to these needs:

  1. Property Acquisition: We focus on keywords that attract sellers looking to quickly offload properties. This ensures your ads reach motivated sellers.

  2. Investor Attraction: We design campaigns that advertise your investment opportunities, targeting potential investors interested in real estate ventures. Appropriate real estate PPC keywords are used to reach this target audience.

  3. Remarketing: For users who have shown interest but haven’t converted, we use remarketing strategies to keep your opportunities top-of-mind.

PPC for Property Developers

Property developers need to generate interest and pre-sales for their projects.

Our PPC solutions are designed to achieve these objectives:

  1. Project Launches: We create campaigns that generate buzz and interest for new developments.

  2. Targeted Marketing: We target specific demographics likely to be interested in your development, such as young professionals for urban condos or families for suburban homes.

  3. Lead Nurturing: For users who express interest, we create follow-up campaigns that provide more information and encourage them to take further steps, such as scheduling visits or contacting sales representatives.

PPC for Property Managers

Property managers need to attract property owners looking for management services and fill rental vacancies.

Our PPC solutions are tailored to meet these needs:

  1. Client Acquisition: We design ads that highlight the benefits of your property management services, such as reduced vacancies, increased rental income, and hassle-free management.

  2. Tenant Recruitment: Ads promote available rental properties, targeting potential tenants searching for homes or apartments to rent.

  3. Local Targeting: We use geographic targeting to reach potential clients and tenants in specific areas where you offer your services.

By offering customized PPC solutions for different real estate professionals, we ensure that your specific needs and goals are met.

Whether you are a real estate agent, investor, property developer, or property manager, our tailored strategies help you achieve your marketing objectives and grow your business.

Partner with Infinity Curve to leverage the power of targeted PPC advertising and drive results for your own real estate company or ventures.

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Frequently Asked Questions

What is PPC advertising and how can it benefit my real estate business?

PPC (Pay-Per-Click) advertising is a digital marketing model where you pay a fee each time your ad is clicked.

It benefits your real estate business by increasing visibility, attracting high-intent users actively searching for real estate services or properties, and ensuring your advertising spend achieves measurable results with precise targeting and budget control.

How do you determine the best keywords for my PPC campaigns?

We determine the best keywords through comprehensive industry analysis conduct keyword research, competitor market research,, search volume and intent assessment, and the inclusion of specific long-tail keywords to drive more conversions and attract qualified leads.

What types of PPC ads do you create for real estate professionals?

We create a variety of PPC ads, including search engine show ads for search engine results pages, display ads for the Google Display Network and Gmail Ads, and engaging video ads for platforms like YouTube.

We also do remarketing ads targeting users of google ads who have previously used google search, visited your website or interacted with your ads.

How do you track the performance of my PPC campaigns?

We use advanced analytics tools to monitor ad spend and track key performance indicators (KPIs).

Some of the metrics we track are click-through rate (CTR), conversion rates, cost-per-click (CPC), and return on investment (ROI).

We provide detailed reports and actionable insights for continuous optimization.

How long does it take to see results from a PPC campaign?

Results from a PPC campaign can be seen almost immediately after launch.

You'll see significant improvements in traffic, leads, and conversions within the first few weeks, depending on the competitiveness of the relevant keywords.

Can I control how much I spend on PPC advertising?

Yes, you have complete control over your PPC ad budget here.

We help you set daily or monthly spending limits, adjust bids, and allocate funds strategically to ensure optimal ad placement and cost-efficiency while maximizing your return on investment.

How do you optimize my PPC campaigns over time?

We continuously optimize your PPC campaigns.

We monitor Google Analytics and performance data, adjust bids, test new ad variations, update search engine keywords, and refine ad copy to improve click-through rates, conversion rates, and overall campaign effectiveness.

What makes your ad management services different from others?

Our ad management services stand out due to our in-depth industry knowledge, customized strategies tailored to your specific business goals, a proven track record of delivering measurable results, and a transparent, collaborative approach that keeps you informed and involved throughout the process.

Do you offer PPC services for different types of real estate businesses?

Yes, we offer tailored PPC solutions and web development for various real estate businesses and professionals.

This includes real estate agents, investors, property developers, and property managers, ensuring that each campaign aligns with the unique needs and goals of your specific role in the real estate market.

How much do your ad management services cost?

We charge a flat ad management fee equal to 10% of ad spend for our PPC services, with a minimum billing of $500.

However, the minimum fee is waived for clients who also have an SEO package with us, making our services both effective and affordable.

Are you a Premier Google Partner?

No. Read this blog post to understand why we are not part of any partner PPC program. Our team members are Google Ads certified, which is different.

What is the difference between Google Ads and Google AdWords?

Google AdWords was renamed to Google Ads.

It is the same platform, but is now called Google Ads.

How can I get started with your PPC services?

To get started, book a consultation to discuss your real estate PPC requirements.

We'll discuss your business objectives, develop a customized PPC strategy, and launch your campaign to drive targeted traffic, generate leads, and achieve your marketing goals.

Let us be your real estate PPC guide!

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