Paid search that competes with OTAs for your own guests
Infinity Curve designs and manages Google Ads and Google Hotel Ads campaigns for hotels, resorts, tour operators, and travel businesses. A well-managed paid search program for a hospitality business has a clear financial benchmark: every direct booking generated costs less than the OTA commission it replaces. We optimize campaigns to that benchmark — not just to clicks and impressions.
Paid search is also essential for capturing travelers actively searching for your property by name — ensuring they book directly rather than through an OTA that appears above your own website in branded search results.
Google Hotel Ads
Google Hotel Ads displays your rates and availability directly in Google Search and Maps results, allowing travelers to compare and book without being redirected to OTAs. We connect your booking engine to Google Hotel Ads, manage rate competitiveness, and optimize your presence in the hotel search experience to maximize direct bookings at the moment of highest intent.
For properties not yet participating in Google Hotel Ads, this is typically the single highest-ROI paid search initiative available — capturing travelers who are already searching for hotels in your location and showing them your direct rate alongside OTA alternatives.
Booking-Intent Search Campaigns
We build campaigns around the specific keywords travelers use when they're ready to book — destination accommodation searches, specific property types, and branded searches for your property name. Campaign structure, ad copy, and landing pages are all designed to minimize the steps between a click and a completed reservation.
Remarketing campaigns re-engage travelers who visited your booking engine but didn't complete a reservation — often the highest-conversion audience available to hospitality advertisers.
Seasonal Budget Management
Hospitality demand is intensely seasonal. We build budget plans that concentrate investment in periods of highest yield potential, adjust spend based on occupancy forecasts, and shift strategy in shoulder seasons to stimulate demand rather than capture it. You receive regular reporting that ties ad spend directly to revenue generated.