June 08, 2023 / by Nino Vashakidze
Visual storytelling in web design has the ability to captivate users, convey messages, and create memorable experiences. By incorporating compelling visuals and narrative structures, web designers can engage users from the moment they land on a website. Visual storytelling conveys messages, communicates brand values, and creates an emotional connection with users. It enhances user engagement, improves conversion rates, and amplifies a website's reach through social media.