Get in front of homeowners the moment they need you

Infinity Curve manages Google Ads and Google Local Services Ads campaigns for home services businesses — HVAC, plumbing, electrical, landscaping, cleaning, roofing, and more. We focus on the metrics that drive your business: cost per lead, booked jobs, and return on ad spend — not impressions and clicks.

Home services PPC requires precise geographic targeting, careful keyword selection to avoid unqualified traffic, and call-optimized campaign structures that convert intent into booked appointments. We build and manage campaigns that do exactly that.

Get the success you deserve

Google Local Services Ads

Google Local Services Ads appear above traditional search results and display your business name, rating, and the "Google Guaranteed" or "Google Screened" badge — generating higher trust and click-through rates than standard ads. We manage your LSA profile, optimize your category and service selections, and manage your budget to maximize verified leads at the lowest cost per lead.

Search Campaign Strategy & Call Optimization

We structure your search campaigns around tightly themed service and location groups — plumbing repair in [city], HVAC installation in [city] — with call extensions, call-only ads, and bidding strategies optimized for phone lead volume. Emergency service keywords get separate budgets and bid adjustments to capture high-value urgent requests.

Geographic targeting is precisely defined to your service area, with bid modifiers applied by distance and neighborhood to concentrate budget where you have the strongest close rates.

Seasonal Budget Management & Reporting

Home services demand is seasonal. We proactively adjust campaign budgets, bids, and messaging to match seasonal demand patterns — ramping up HVAC campaigns before summer, shifting budget toward heating services as temperatures drop. You receive clear reporting that ties every dollar of ad spend to booked jobs.

We build custom dashboards that show cost per lead by service category and location, track phone call conversions through call tracking numbers, and provide weekly budget pacing updates so you always know where your spend stands. No vanity metrics — only the numbers that connect ad dollars to revenue.

Our Process

1. We research your service area, competitor ad landscape, and keyword opportunities to build a campaign blueprint. 2. We launch tightly structured campaigns organized by service type and location, with dedicated landing pages for each ad group. 3. We optimize bids, negatives, and ad copy weekly based on cost-per-lead and conversion data. 4. We deliver monthly reporting with clear attribution from click to booked job, and adjust budgets for upcoming seasonal demand shifts.

Who This Is For

This service is built for home services businesses that need a predictable pipeline of local leads — HVAC companies, plumbers, electricians, roofers, general contractors, landscapers, pest control operators, garage door companies, cleaning services, and any trade business that depends on homeowners finding them at the moment of need.