Email that keeps your business top of mind between jobs
Infinity Curve designs and manages email marketing programs for home services businesses — contractors, HVAC companies, plumbers, electricians, landscapers, cleaners, and more. Your past customers are your most valuable source of repeat business and referrals. A well-built email program keeps your business top of mind so they call you — not a competitor — when the next job comes up.
Home services email marketing is fundamentally different from e-commerce or SaaS — the cadence, content, and segmentation strategies that work are specific to how homeowners think about maintenance, repairs, and service relationships.
Seasonal Campaigns & Maintenance Reminders
We build your email calendar around the natural rhythm of home maintenance — HVAC tune-up reminders before summer and winter, gutter cleaning in fall, landscaping services in spring, holiday cleaning specials. These timely, relevant messages generate bookings from customers who were planning to call anyway and push the undecided ones to act.
Maintenance reminder sequences — sent at appropriate intervals based on the service type and your recommended maintenance schedule — produce some of the highest ROI of any home services marketing channel.
Post-Job Review Requests & Follow-Ups
We automate post-job communications that request reviews, confirm satisfaction, and introduce related services your customers may not know you offer. Sent at the right moment — while the experience is fresh — these sequences generate a consistent stream of genuine reviews and surface upsell opportunities before a customer has a chance to forget about you.
Referral Programs & Win-Back Campaigns
Your satisfied customers are your best salespeople. We design referral programs delivered through email that incentivize recommendations in a natural, non-pushy way. For customers who haven't booked in a while, we build win-back sequences that reactivate the relationship with a compelling reason to return.
Win-back campaigns use tiered urgency — starting with a friendly check-in, then a seasonal reminder, and finally a limited-time offer. Referral emails include easy-to-share links and track which customers generate the most recommendations, letting you identify and reward your top advocates.
Our Process
1. We audit your customer database and segment contacts by service history, recency, and lifetime value. 2. We design branded email templates and build automated sequences for post-job follow-ups, seasonal reminders, and referral requests. 3. We launch campaigns with proper deliverability setup — SPF, DKIM, and domain authentication — to ensure your emails reach the inbox. 4. We monitor open rates, click rates, and bookings generated, then refine subject lines, timing, and content based on performance data.
Who This Is For
This service is built for home services businesses with an existing customer base they want to retain and reactivate — HVAC companies, plumbers, electricians, landscapers, house cleaning services, pest control operators, roofers, painters, pool maintenance companies, and any contractor that benefits from repeat business and word-of-mouth referrals.
Explore all home services marketing solutions, or see our full service catalog.